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Papers On Theses & Dissertations
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Annotated Bibliography
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This 21 page paper is an annotated bibliography for a project investigating low cost airlines in the UK and the way they should compete in the future. The bibliography contains 55 sources which range from generic strategy reference book t academic papers and articles and news articles and case studies concerning companies such as British Airways, RyanAir, EasyJet and the first airline company to follow a low cost strategy; Southwest Airlines. The paper contains 55 sources.
Filename: TEanbibryan.rtf
Annotated Outline of Research Proposal
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This 5 page paper is an annotated outline of a proposal for research on a personality test known as the 'five factor model' or the NEO Personality Inventory. The bibliography cites 20 sources.
Filename: TEanotpt.wps
Apple Mac Computer And Marketing Strategies
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A 25 page paper. Apple Computer and Microsoft Corporation were founded during the same time period. During the time the Mac was being designed, Jobs showed the design to Gates for the purpose of Microsoft developing software for the Mac. That started a chain of events that led to hostility between these two companies. It had to do with the Mac OS, a graphical user interface. The focus of this essay is Apple's marketing strategies but in order to understand them, it is necessary to look at how Apple evolved and what role Microsoft played in that evolution. Apple's strengths are identified and compared against marketing campaigns to determine if the ads reflect the strengths. It is concluded that Apple needs to do some things differently if they hope to recapture a greater market share in the PC market. Written like a thesis, the essay also includes an abstract, research objectives, research methodology, procedures, findings and conclusions. Bibliography lists 25 sources.
Filename: PGmac04.rtf
Are Abnormally Low Returns on the Termination of Joint Ventures in the Oil Industry Unusual?
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This 17 page paper is a research proposal to investigate the question of whether the formation of a joint venture have lower abnormal returns than its termination across all industries, or is it merely the case in the oil industry? The paper consists of an introduction, identification of research questions and potential hypothesises, an in-depth literature review and a methodology. The bibliography cites 12 sources.
Filename: TEoilreturns.rtf
Are Ethnic Chinese Businesses Successful in the UK?
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This 67 page paper is an in-depth study that examines the hypothesis that ethnic Chinese businesses are successful in the UK. The success of the businesses is measured against other ethnic minority businesses. Measurements used are non financial as the businesses tend to be small businesses with self employed owners. The different influencing factors are considered, such as barrier and drivers, these are then analysed to identify any differences between Chinese and other ethnic businesses. Models that predict success are then considered to identify why the businesses are more successful than other ethnic business counterparts. The bibliography cites 31 sources.
Filename: TEchinbs.rtf
Are Ethnic Chinese Businesses Successful in the UK?
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This 90 page paper is an in-depth study that examines the hypothesis that ethnic Chinese businesses are successful in the UK. The paper contains an in-depth literature review on the methodology chosen, due to the lack of primary information, and then moves onto the major part of the paper. The success of the businesses is measured against other ethnic minority businesses. Measurements used are non financial as the businesses tend to be small businesses with self employed owners. The different influencing factors are considered, such as barrier and drivers, these are then analysed to identify any differences between Chinese and other ethnic businesses. Models that predict success are then considered to identify why the businesses are more successful than other ethnic business counterparts. The bibliography cites 48 sources.
Filename: TEchinb1.rtf
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